nailgun*

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MAY 2009

Good to hear from our friends at CMT. They came to nailgun* looking to
develop a full blown promo campaign for the 2009 CMT Music Awards
Show. 3 different looks + 3 different lengths + 1 successful campaign =
"Fun with Math" concept spots.

HGTV and nailgun* teamed up to develop this year's show package for
their unscripted mega-hit, Design Star. It's always fun to work on a more
editorial piece where we get to put our graphics into a real world.

APRIL 2009

Universal is going global! After the success of rebranding the Universal
Channel two years ago, Universal came back to nailgun* to update the
package. We're helping them launch into Europe and Asia. The new daytime look focuses on bringing the general entertainment portion of the network front + center.

MARCH 2009

Celebrating their 21st anniversary, America's Most Wanted joined
forces with nailgun* to create a brand new on-air and online look for
their show. A multiple-location, day into night shoot in downtown LA with
John Walsh wrapped at 4am. We'd like to think the package, which turned out to be a little bit of the old with a lot of the new is helping to catch some bad guys - last count: 1068 captured.

After we built a series of spots that ran for about a year, Zimmerman
Advertising approached nailgun* again, this time to direct and shoot
a couple of new spots that would introduce their new "Sprinklevision"
kid's menu. Our illustrations even made it into their newly created
website, www.iwannagotofriendlys.com.

Our eco-minded friends at HGTV are back. For Green Home 2009, we
decided to take the opportunity to freshen up - using brighter colors and
more iconic elements to help modernize HGTV's green message.

JANUARY 2009

ESPNU challenged nailgun* to come up with a dramatic new identity for
their network design package. We created a location that combined the
heart of ESPN with the diverse college sports content of ESPNU. It's a
college campus that every sports junkie would love to attend.

The new Password Journal is out and so is the new commercial that
nailgun* created for Girl Tech. A hand drawn world that mixes with live
action brings to life an environment that any little girl can create in her
Password Journal.

DECEMBER 2008

What a cool project this was. nailgun* created 6 animations for the Sprint website that shows how their network works in the business world. We created cg cities, suburbs, coffee shops, products, and offices for the Sprint swoosh to fly through. Sprint sure covers a lot of ground.

Publicis approached nailgun* about creating a new endtag that would
close out the end of all of the new Kitchen Aid spots. Add a pinch of
extrusion there, a dash of bevel here, and a smidgen of light and voila.

Fine Living came to nailgun* to develop a show package for their new
show, "Closet Cases". We flew to Tennessee to shoot Lloyd Boston then, back in New York we put the finishing touches on the rest of the package.

NOVEMBER 2008

NBC Sports came back to nailgun* to develop a new intruder to promote
their Sunday Night Football show and their upcoming coverage of the
Super Bowl. All I have to say is, go Steelers!

OCTOBER 2008

This time around HGTV Dream Home is going all Sonoma County, Wine
Country. We brought the classic wine bottleesque logo to life - very minimal, but very elegant.

HGTV liked the Dear Genevieve show package so much that they asked
us to create a promo campaign that reflected the feeling of the open.
We shot Genevieve in New York this time because of the overall scale
of the shoot.

AUGUST 2008

NBC Sports wanted a fresh look for their fall Notre Dame promo package and decide to work with nailgun* for the first time. They wanted an identity that wasn't your generic sports promo look. We came up with a new way to to animate their stills and some fun ways to transition into and out of their footage.

JULY 2008

Every kid's dream is to play in the Little League World Series of Baseball. Unfortunately, no one here ever accomplished that dream.
So when ESPN called and asked us to design the show package, we figured this was the closest we would ever get to Williamsport. So we tightened up our cleats and said, "let's go!"

First, it was Vern Yip and now it's Genevieve Gorder. We are slowly working our way through the list of the ex-Trading Spaces designers who are now on HGTV. Shooting and designing the show package for Dear Genevieve was supa fun.

JUNE 2008

So what does one do when a red carpet just shows up out of nowhere.
You do like Sasha + Marshall did, you walk it in the most fierce way
you know.

There is nothing more fun than getting to be involved with all aspects of a project's production process. We rolled out the red carpet in the most interesting way possible for the open to the TV Land Awards Show. All
of the elements that were teased in the promos now got to step out
and shine.

Not a bad PromaxBDA. Universal Channel was included in Justin
Cone's Top Ten broadcast design projects of 2008 and we walked
away with a total of 7 BDA awards.

Gold:
ESPN E:60 - Total Package
Versus WEC - Sports Open

Silver:
Spike Thanks Bond - Topical Campaign
Versus WEC - Sports Open (World Gold)

Bronze:
ESPN E:60 - Typography
ESPN Ruleta Rusa - Sports Open
VH1 Pop Show - Salon De Refus

Check out this month's C21. There is a big article about network branding and they included our Universal Package as one of their standout samples.

Our new friends at FOX asked us to help them kick off the new season of Prison Break. We used a handful of abstracted elements that give hints to the plot twists in season 4.

Please, no emails....we can't share any secrets.

MAY 2008

The first tease spot for the TV Land Awards Show just hit the air. We
flew to Texas to direct the shoot because it needed that summertime
vibe that you can't find in New York this time of the year.

Keep an eye out for any magical carpets that might pop up between
now and June 15th.

APRIL 2008

I'm not sure about you but a lot of us here grew up on Little Debbie Snack Cakes. The group at Luckie + Company had us come up
with this yummy half modern, half retro take on this 3 spot series for
Little Debbie.

After its initial 6 episode run last fall, ESPN picked up E:60 for a full
2008 run. We loved the oppurtunity to go back and take the next
steps with our partners in crime at ESPN.

MARCH 2006

Whirlpool and Publicis had us take the next steps for their Blueworld
campaign. We created a world of water that replicates the power that
is found inside of one of Whirpool's dishwashers.

Ok, so this water is a bit less active and a bit more frozen. The idea
was to bring the inside of a Whirpool Refrigerator to the outside.

Zimmerman and Partners contacted nailgun* to do a spot for Friendly's
new kids' menu. We shot the kids and created a world that would reflect
the menus that we always wanted when we were little.

FEBRUARY 2006

This month's Digital Arts Magazine has a great multi-page spread on
the Universal Channel Network Redesign that nailgun* completed
last year. Pick up a copy when you get a chance.

HGTV wanted to create a separate show package for their Dream
Home Giveaway show. They wanted to give it more of a night time
flavor with a touch of sparkle. We obliged.

JANUARY 2008

Ok, so we know how to build a Dream Home, but what about a Green Home? Well, that was the challenge from HGTV. We decided to take it on because we do love being eco-friendly.

Speaking of eco-friendly, Publicis and Whirlpool are also about being green, and the first spot of this campaign is proof. This spot is a fun mix of motion controlled camera shots, tracking, and bunches of nature elements built in maya. The fluidity and elegance is just premium.

If you have a second and a couple of extra dollars laying around you
should check out the new book titled Broadcast Design. It's a really
good book (especially those three pages in the middle with our Sundance One Punk Under God frames).

DECEMBER 2007

After finding out that their Thanks Bond Marathon would be sponsored by the new Coen Brothers' film, No Country for Old Men, Spike
asked nailgun* to create a hybrid spot promoting both products. Viva
le Chigurh!

New logo equals new end tag. Publicis asked nailgun* to modernize
the new Maytag logo so it would feel as fresh as the rest of their
newly created campaign. We did a little bit of this and a little bit of
that and, viola!

Supershock Mascara was the new product that Ogilvy and Avon were looking to advertise to the European market. nailgun* and Guava worked together to deliver the exploding brush spot.

OCTOBER 2007

ESPN premiered a new show called E:60. E:60 is a multi-subject,
prime-time news magazine program that delivers some of the most
cutting edge sport stories on television. The HD show package
covers everything that goes into pitching, assembling, writing + producing a weekly segment show - stress + deadlines included.